Define Financial
Fee-only registered investment adviser · San Diego, CA
We built this from public sources. If something's wrong, the firm can submit a correction.
What we found
Every fact with its value and the sources behind it. Where sources disagree we show both, and anything resting on a single source is flagged.
3 facts·12 sources·0 contested·1 not confirmed
Self-claims
What the firm states about itself — operational facts and self-promotion, kept apart.
Stated facts
First-party · firm-statedFirst-party operational facts — hours, services, the firm's own descriptors.
- Category Financial Planner definefinancial.comSelf-published
- Who they work with People-Over-50 definefinancial.comSelf-published
- Who they work with Retirees definefinancial.comSelf-published
- How they're paid Fee-only definefinancial.comSelf-published
- Fiduciary status yes definefinancial.comSelf-published
- Professional certifications CFP definefinancial.comSelf-published
- Recommended for retirement planning definefinancial.comSelf-published
- Registration Registered Investment Adviser definefinancial.comSelf-published
- Service delivery model hybrid definefinancial.comSelf-published
- Service delivery model virtual definefinancial.comSelf-published
- Services and tax-smart investment management definefinancial.comSelf-published
- Services Estate & legacy planning definefinancial.comSelf-published
- Services Financial planning definefinancial.comSelf-published
- Services Investment management definefinancial.comSelf-published
- Services Retirement planning definefinancial.comSelf-published
- Services Tax planning definefinancial.comSelf-published
Performance claims
Self-described · not endorsedSelf-promotion, kept with its source.
- How they invest Academic definefinancial.comSelf-published
- How they invest Evidence-based / academic definefinancial.comSelf-published
Themed claims
Claims that recur across sources, clustered by theme — each with its sources and citation count.
Key facts
The firm's core identity facts, drawn from the sourced ledger below.
- Main location
- san diego, casdvoyager.comIndependent editorialtaylorschulte.comIndependent editorialpillarwm.comAggregatedpillarwm.comAggregatedfin.beautihost.comAggregatedusa.beautihost.comAggregateddefinefinancial.comSelf-publishedbloomberg.comIndependent editorialmapquest.comAggregatedzoominfo.comAggregatedcalifornia.beautihost.comAggregatedyelp.comAggregatedindyfin.comAggregatednextdoor.comAggregatedfacebook.comSelf-published sociallinkedin.comSelf-published social
- Registration
- DEFINE FINANCIAL, LLC, License #286648, CA · Registered Investment Advisor (RIA) · SEC registered · registered or notice filed in Californiaadviserinfo.sec.govIndependent editorialdefinefinancial.comSelf-publishedmapquest.comAggregatedlinkedin.comSelf-published socialindyfin.comAggregated
- Professional certifications
- CFPepodcastnetwork.comIndependent editorialdefinefinancial.comSelf-publisheddefinefinancial.comSelf-publisheddefinefinancial.comSelf-publisheddefinefinancial.comSelf-publishedfacebook.comSelf-published social
- Services
- financial planning, retirement planning · financial planning · investment management, tax planning, retirement income planning, and insurance optimization · personalized planningepodcastnetwork.comIndependent editorialsdvoyager.comIndependent editorialtaylorschulte.comIndependent editorialpillarwm.comAggregatedpillarwm.comAggregated
- Who they work with
- young professionals, small businesses · Retirees, pre-retirees, HENRYs (High-Earners-Not-Rich-Yet) · people over age 50 · individuals aged 50 and aboveepodcastnetwork.comIndependent editorialsdvoyager.comIndependent editorialtaylorschulte.comIndependent editorialpillarwm.comAggregated
- How they invest
- evidence-based/academicdefinefinancial.comSelf-published
- How they're paid
- fee-onlysdvoyager.comIndependent editorialtaylorschulte.comIndependent editorialdefinefinancial.comSelf-publishedpillarwm.comAggregateddefinefinancial.comSelf-publisheddefinefinancial.comSelf-publisheddefinefinancial.comSelf-publishedmapquest.comAggregatedzoominfo.comAggregatedfacebook.comSelf-published sociallinkedin.comSelf-published sociallocal.yahoo.comAggregatedyelp.comAggregated
In their words
Short excerpts from the sources behind this profile. The firm's own wording is marked.
Self-described · not endorsed The firm's own words are tinted and italicised.
Taylor Schulte, CFP® is Founder and CEO of Define Financial
Address: 750 B Street, Suite 1750 San Diego, CA 92101
To specialize in helping people over age 50
Certified Financial Planner in San Diego
They specialize in assisting individuals aged 50 and above to lower taxes in retirement, manage investment risks, and create tax-efficient income strategies.
Address: 🏡 12526 High Bluff Dr STE 270, San Diego, CA 92130
Where is Define Financial 🏡? 12526 High Bluff Dr STE 270, San Diego, CA 92130
The Company offers investment management, retirement income savings, tax planning, insurance optimization, and risk management services to individuals and institutions.
Where every fact comes from
We read 133 mentions across the web and boiled them down to 65 confirmed facts — each with its source, date, and how we checked it.
› Where every fact comes from
| Fact | Value | Source | Source date | How we checked |
|---|---|---|---|---|
| Accolade | best financial advisors in san diego by expertise.com | definefinancial.comSelf-published | Verified | |
| Accolade | investopedia top 100 financial advisor | definefinancial.comSelf-published | Verified | |
| Accolade | the #2 independent financial advisor in the u.s. by investopedia | yelp.comAggregated | Verified | |
| Category | Finance industry | fin.beautihost.comAggregated | Verified | |
| Category | Financial Advising · 3 sources | yelp.comAggregatedyelp.comAggregatedyelp.comAggregated | Verified | |
| Category | financial advisor · 2 sources | yelp.comAggregatednextdoor.comAggregated | Verified | |
| Category | financial advisory services company | bloomberg.comIndependent editorial | Verified | |
| Category | Financial Consulting | local.yahoo.comAggregated | Verified | |
| Category | financial planner · 3 sources | definefinancial.comSelf-publisheddefinefinancial.comSelf-publishedfacebook.comSelf-published social | Verified | |
| Category | financial planning firm | zoominfo.comAggregated | Verified | |
| Category | Financial service | local.yahoo.comAggregated | From page metadata | |
| Category | Financial Services | yelp.comAggregated | Verified | |
| Category | Insurance · 2 sources | yelp.comAggregatedyelp.comAggregated | Verified | |
| Category | Investing · 2 sources | yelp.comAggregatedyelp.comAggregated | Verified | |
| Category | investment firms | pillarwm.comAggregated | Verified | |
| Category | Professional services | nextdoor.comAggregated | Verified | |
| Category | wealth management firm | epodcastnetwork.comIndependent editorial | Verified | |
| Featured on | definefinancial.com · 2 sources | definefinancial.comSelf-publisheddefinefinancial.comSelf-published | Verified | |
| Featured on | epodcastnetwork.com · 2 mentions | epodcastnetwork.comIndependent editorial | Verified | |
| Featured on | yelp.com | yelp.comAggregated | Verified | |
| Fiduciary status | fiduciary · 11 sources | sdvoyager.comIndependent editorialtaylorschulte.comIndependent editorialpillarwm.comAggregatedpillarwm.comAggregateddefinefinancial.comSelf-publishedmapquest.comAggregatedzoominfo.comAggregatedfacebook.comSelf-published sociallinkedin.comSelf-published sociallocal.yahoo.comAggregatedyelp.comAggregated | Verified | |
| Founded by | taylor schulte · 3 sources | epodcastnetwork.comIndependent editorialpillarwm.comAggregateddefinefinancial.comSelf-published | Verified | |
| How they invest | evidence-based/academic | definefinancial.comSelf-published | Verified | |
| How they're paid | fee-only · 13 sources | sdvoyager.comIndependent editorialtaylorschulte.comIndependent editorialdefinefinancial.comSelf-publishedpillarwm.comAggregateddefinefinancial.comSelf-publisheddefinefinancial.comSelf-publisheddefinefinancial.comSelf-publishedmapquest.comAggregatedzoominfo.comAggregatedfacebook.comSelf-published sociallinkedin.comSelf-published sociallocal.yahoo.comAggregatedyelp.comAggregated | Verified | |
| Main location | ca · 7 sources | definefinancial.comSelf-publishedyelp.comAggregatedmapquest.comAggregatedindyfin.comAggregatednextdoor.comAggregatedlinkedin.comSelf-published sociallocal.yahoo.comAggregated | From page metadata | |
| Main location | san diego, ca · 16 sources | sdvoyager.comIndependent editorialtaylorschulte.comIndependent editorialpillarwm.comAggregatedpillarwm.comAggregatedfin.beautihost.comAggregatedusa.beautihost.comAggregateddefinefinancial.comSelf-publishedbloomberg.comIndependent editorialmapquest.comAggregatedzoominfo.comAggregatedcalifornia.beautihost.comAggregatedyelp.comAggregatedindyfin.comAggregatednextdoor.comAggregatedfacebook.comSelf-published sociallinkedin.comSelf-published social | Verified | |
| Main location | us · 4 sources | definefinancial.comSelf-publishedmapquest.comAggregatednextdoor.comAggregatedlinkedin.comSelf-published social | From page metadata | |
| Professional certifications | CFP · 6 sources | epodcastnetwork.comIndependent editorialdefinefinancial.comSelf-publisheddefinefinancial.comSelf-publisheddefinefinancial.comSelf-publisheddefinefinancial.comSelf-publishedfacebook.comSelf-published social | Verified | |
| Recommended for | retirement planning | definefinancial.comSelf-published | Verified | |
| Registration | DEFINE FINANCIAL, LLC, License #286648, CA | adviserinfo.sec.govIndependent editorial | Not dated | Registry-verified |
| Registration | Registered Investment Advisor (RIA) | definefinancial.comSelf-published | Verified | |
| Registration | registered or notice filed in California | indyfin.comAggregated | Verified | |
| Registration | SEC registered · 2 sources | mapquest.comAggregatedlinkedin.comSelf-published social | Verified | |
| Service delivery model | hybrid | definefinancial.comSelf-published | Verified | |
| Service delivery model | virtual | definefinancial.comSelf-published | Corrected | |
| Services | estate planning | definefinancial.comSelf-published | Verified | |
| Services | Financial Advising, Insurance, Investing | yelp.comAggregated | Verified | |
| Services | financial planning · 2 sources | sdvoyager.comIndependent editorialtaylorschulte.comIndependent editorial | Verified | |
| Services | financial planning, asset management | linkedin.comSelf-published social | Verified | |
| Services | financial planning, investment management, retirement planning, tax planning, estate planning | definefinancial.comSelf-published | Verified | |
| Services | financial planning, retirement planning | epodcastnetwork.comIndependent editorial | Verified | |
| Services | investment management | definefinancial.comSelf-published | Verified | |
| Services | investment management, retirement income savings, tax planning, insurance optimization, and risk management services | bloomberg.comIndependent editorial | Verified | |
| Services | investment management, retirement planning, tax planning | yelp.comAggregated | Verified | |
| Services | investment management, tax planning, and retirement solutions | zoominfo.comAggregated | Verified | |
| Services | investment management, tax planning, retirement income planning, and insurance optimization | pillarwm.comAggregated | Verified | |
| Services | investment management, tax planning, retirement planning | local.yahoo.comAggregated | Verified | |
| Services | ongoing retirement planning, proactive tax planning, and tax-smart investment management | definefinancial.comSelf-published | Verified | |
| Services | personalized planning | pillarwm.comAggregated | Verified | |
| Services | retirement planning · 2 sources | definefinancial.comSelf-publisheddefinefinancial.comSelf-published | Verified | |
| Services | retirement planning, tax planning · 2 sources | definefinancial.comSelf-publisheddefinefinancial.comSelf-published | Verified | |
| Services | tax planning | definefinancial.comSelf-published | Verified | |
| Services | tax planning, investment management, retirement planning | nextdoor.comAggregated | Verified | |
| Who they work with | busy professionals and retirees | facebook.comSelf-published social | Verified | |
| Who they work with | clients aged 50 and older | zoominfo.comAggregated | Verified | |
| Who they work with | individual and institutional clients | linkedin.comSelf-published social | Verified | |
| Who they work with | individuals aged 50 and above | pillarwm.comAggregated | Verified | |
| Who they work with | people aged 50+ and retirement savers with a nest egg of $2 Million or more | yelp.comAggregated | Verified | |
| Who they work with | people aged 50+; diligent retirement savers who have a nest egg of $2 Million or more | local.yahoo.comAggregated | Verified | |
| Who they work with | people over 50, retirees | definefinancial.comSelf-published | Verified | |
| Who they work with | people over age 50 | taylorschulte.comIndependent editorial | Verified | |
| Who they work with | retirees · 2 sources | definefinancial.comSelf-publisheddefinefinancial.comSelf-published | Verified | |
| Who they work with | Retirees, pre-retirees, HENRYs (High-Earners-Not-Rich-Yet) | sdvoyager.comIndependent editorial | Verified | |
| Who they work with | retirement savers over age 50 · 2 sources | definefinancial.comSelf-publisheddefinefinancial.comSelf-published | Verified | |
| Who they work with | young professionals, small businesses | epodcastnetwork.comIndependent editorial | Verified |
How we checked — what each label means·Verified matched its source·Corrected tidied up wording·From page metadata read from the site's code·Registry-verified checked against an official registry
Credentials
Verified credentials are checked against an external registry; self-asserted ones come from the firm's own materials.
Verified
1 · checked against a registrySelf-asserted
2 · from the firm's own materials · unverifiedFor reference, not advice. Nothing on this page is legal, tax, or financial advice. Current registration and disciplinary status are held by the linked authorities, which are authoritative where this page and they differ.
What we do not know
Attributes we couldn't establish from the available sources.
- — Is RIANothing public to confirm this Nothing public to confirm this
- — Service delivery modelSelf-claimed, not independently confirmed Self-claimed, not independently confirmed
How this page was built
Every fact was extracted from a public source, then re-checked against that source before publishing.
Sources consulted
- adviserinfo.sec.gov
- local.yahoo.com
- pillarwm.com
- sdvoyager.com
- definefinancial.com
- definefinancial.com
- definefinancial.com
- definefinancial.com
- definefinancial.com
- definefinancial.com
- definefinancial.com
- definefinancial.com
- definefinancial.com
- facebook.com
- linkedin.com
- mapquest.com
- taylorschulte.com
- yelp.com
- zoominfo.com