Pure Financial Advisors, LLC

Identity

Name
Pure Financial Advisors, LLC
Formatted address
3131 Camino Del Rio N #1550, San Diego, CA 92108, USA
Phone
(619) 814-4100
Website
http://purefinancial.com/
Primary category
Consultant
Hours
Monday: 9:00 AM – 5:00 PM Tuesday: 9:00 AM – 5:00 PM Wednesday: 9:00 AM – 5:00 PM Thursday: 9:00 AM – 5:00 PM Friday: 9:00 AM – 5:00 PM Saturday: Closed Sunday: Closed
Map reference
https://maps.google.com/?cid=15499437343179596033&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA

Attribute Matrix

AttributeValueSourcesLatest source dateFreshnessCitations
fiduciary_status not-established 1 fresh
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
compensation_model fee_only 7 fresh
  • indyfin.com https://indyfin.com/financial-advisor-firm/california/san-diego/pure-financial-144316 independent
  • linkedin.com https://www.linkedin.com/company/pure-financial-advisors independent
  • prnewswire.com https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html independent
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
  • wiseradvisor.com https://www.wiseradvisor.com/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652/ independent
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
  • zoominfo.com https://www.zoominfo.com/p/Michelle-Lantvit/3341026910 independent

Self-Claims

Firm Stated Facts

  • categorized_as: asset management firm
    • purefinancial.com https://purefinancial.com/investing/ self-published
  • categorized_as: financial advisor
    • purefinancial.com https://purefinancial.com/financial-planning/ self-published
  • categorized_as: financial advisors
    • purefinancial.com https://purefinancial.com/awards/best-financial-advisors-san-diego/ self-published
  • categorized_as: Financial Advisory & Private Wealth Management
    • purefinancial.com https://purefinancial.com/learning-center/ self-published
  • categorized_as: financial advisory firm
    • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
  • client_specializations: nearing retirement, in retirement
    • purefinancial.com https://purefinancial.com/awards/pure-financial-makes-top-10-advisory-firms-in-san-diego/ self-published
  • client_specializations: nearing retirement, in retirement
    • purefinancial.com https://purefinancial.com/ self-published
  • client_specializations: nearing retirement, in retirement
    • purefinancial.com https://purefinancial.com/awards/top-rated-financial-advisor-in-san-diego/ self-published
  • client_specializations: retirees, pre-retirees
    • purefinancial.com https://purefinancial.com/awards/best-financial-advisors-san-diego/ self-published
  • client_specializations: retirees, pre-retirees
    • purefinancial.com https://purefinancial.com/awards/pure-financial-ranked-7-out-of-45-wealth-management-firms-by-san-diego-business-journal/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/financial-planning/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/team/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/why-pure/our-story/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/awards/pure-financial-makes-top-10-advisory-firms-in-san-diego/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/awards/top-rated-financial-advisor-in-san-diego/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/awards/top-12-financial-advisors-san-diego-2020/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/jobs/financial-advisors-san-diego/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/awards/pure-financial-ranked-7-out-of-45-wealth-management-firms-by-san-diego-business-journal/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/why-pure/locations/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/why-pure/ self-published
  • compensation_model: fee-only
    • purefinancial.com https://purefinancial.com/awards/best-financial-advisors-san-diego/ self-published
  • fiduciary_status: fiduciary
    • purefinancial.com https://purefinancial.com/awards/pure-financial-makes-top-10-advisory-firms-in-san-diego/ self-published
  • fiduciary_status: fiduciary
    • purefinancial.com https://purefinancial.com/awards/top-12-financial-advisors-san-diego-2020/ self-published
  • fiduciary_status: fiduciary
    • purefinancial.com https://purefinancial.com/awards/best-financial-advisors-san-diego/ self-published
  • fiduciary_status: fiduciary
    • purefinancial.com https://purefinancial.com/awards/top-rated-financial-advisor-in-san-diego/ self-published
  • fiduciary_status: fiduciary
    • purefinancial.com https://purefinancial.com/awards/pure-financial-ranked-7-out-of-45-wealth-management-firms-by-san-diego-business-journal/ self-published
  • fiduciary_status: fiduciary
    • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
  • professional_certifications: CERTIFIED FINANCIAL PLANNER™
    • purefinancial.com https://purefinancial.com/awards/pure-financial-makes-top-10-advisory-firms-in-san-diego/ self-published
  • professional_certifications: CFP, CFA, AIF
    • purefinancial.com https://purefinancial.com/learning-center/ self-published
  • professional_certifications: CFP, CFA, CPA
    • purefinancial.com https://purefinancial.com/team/ self-published
  • professional_certifications: CFP, CFA
    • purefinancial.com https://purefinancial.com/locations/ self-published
  • professional_certifications: CFP, CPA, CFA
    • purefinancial.com https://purefinancial.com/why-pure/ self-published
  • recommended_for: those new to investing
    • purefinancial.com https://purefinancial.com/awards/top-12-financial-advisors-san-diego-2020/ self-published
  • regulatory_registration: registered investment adviser (RIA)
    • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
  • regulatory_registration: registered investment adviser (RIA)
    • purefinancial.com https://purefinancial.com/why-pure/ self-published
  • regulatory_registration: registered investment adviser (RIA)
    • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
  • regulatory_registration: Registered Investment Advisor (RIA)
    • purefinancial.com https://purefinancial.com/awards/pure-financial-makes-top-10-advisory-firms-in-san-diego/ self-published
  • regulatory_registration: Registered Investment Advisor (RIA)
    • purefinancial.com https://purefinancial.com/jobs/financial-advisors-san-diego/ self-published
  • regulatory_registration: Registered Investment Advisor (RIA)
    • purefinancial.com https://purefinancial.com/why-pure/our-story/ self-published
  • regulatory_registration: registered investment advisor
    • purefinancial.com https://purefinancial.com/ self-published
  • regulatory_registration: RIA
    • purefinancial.com https://purefinancial.com/awards/pure-financial-ranked-7-out-of-45-wealth-management-firms-by-san-diego-business-journal/ self-published
  • services_offered: asset management
    • purefinancial.com https://purefinancial.com/investing/ self-published
  • services_offered: comprehensive financial planning, investment management, retirement planning
    • purefinancial.com https://purefinancial.com/awards/best-financial-advisors-san-diego/ self-published
  • services_offered: comprehensive financial planning, investment strategy, retirement planning
    • purefinancial.com https://purefinancial.com/awards/top-12-financial-advisors-san-diego-2020/ self-published
  • services_offered: comprehensive retirement planning services and tax-optimized investment management services
    • purefinancial.com https://purefinancial.com/jobs/financial-advisors-san-diego/ self-published
  • services_offered: comprehensive retirement planning services, tax-optimized investment management
    • purefinancial.com https://purefinancial.com/why-pure/locations/ self-published
  • services_offered: comprehensive retirement planning services, tax-optimized investment management
    • purefinancial.com https://purefinancial.com/why-pure/our-story/ self-published
  • services_offered: comprehensive retirement planning, tax-optimized investment management, financial planning, tax planning
    • purefinancial.com https://purefinancial.com/why-pure/ self-published
  • services_offered: Financial Advisory & Private Wealth Management
    • purefinancial.com https://purefinancial.com/awards/pure-financial-announces-two-transactions-to-close-out-2023/ self-published
  • services_offered: financial education, financial planning, investment advice
    • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
  • services_offered: financial education, planning and investment advice
    • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
  • services_offered: financial planning, asset management
    • purefinancial.com https://purefinancial.com/awards/pure-financial-makes-top-10-advisory-firms-in-san-diego/ self-published
  • services_offered: financial planning, retirement planning
    • purefinancial.com https://purefinancial.com/learning-center/ self-published
  • services_offered: investment management, retirement planning
    • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
  • services_offered: investment management
    • purefinancial.com https://purefinancial.com/investing/ self-published
  • services_offered: investment strategy, retirement plan, investment advice
    • purefinancial.com https://purefinancial.com/awards/pure-financial-ranked-7-out-of-45-wealth-management-firms-by-san-diego-business-journal/ self-published
  • services_offered: retirement classes, financial planning, tax planning, and investment strategies
    • purefinancial.com https://purefinancial.com/awards/top-rated-financial-advisor-in-san-diego/ self-published
  • services_offered: retirement consulting
    • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
  • services_offered: retirement planning, tax-optimized investment management
    • purefinancial.com https://purefinancial.com/ self-published
  • services_offered: Retirement Planning
    • purefinancial.com https://purefinancial.com/locations/ self-published
  • services_offered: tax, planning, and investment
    • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
  • services_offered: wealth management
    • purefinancial.com https://purefinancial.com/awards/pure-financial-announces-two-transactions-to-close-out-2023/ self-published

Performance Claims

  • investment_methodology: evidence-based/academic

    Self-described; not endorsed.

    • purefinancial.com https://purefinancial.com/investing/ self-published
  • investment_methodology: evidence-based

    Self-described; not endorsed.

    • purefinancial.com https://purefinancial.com/ self-published

Themed Claims

Claim Ledger

Predicate or attributeValueSource URLSource dateVerdictCitation
regulatory_registration PURE FINANCIAL ADVISORS, LLC, License #144316, CA https://adviserinfo.sec.gov/firm/summary/144316 registry_verified
  • adviserinfo.sec.gov https://adviserinfo.sec.gov/firm/summary/144316 independent
located_in 76f1621c-6d82-494d-a689-421a75ded873 https://www.rothira.org/financial-advisors/california kept
  • rothira.org https://www.rothira.org/financial-advisors/california independent
services_offered comprehensive retirement planning services and tax-optimized investment management https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 kept
  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
investment_methodology rooted in decades of time-tested research. Pure Financial looks to data backed by the science of capital markets to form our strategies https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 kept
  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
compensation_model fee-only https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 kept
  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
regulatory_registration Registered Investment Advisor https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 kept
  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
categorized_as FinancialService https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 json_ld_parsed
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  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
years_in_practice seventeen years https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 kept
  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
categorized_as financial planning firm https://www.zoominfo.com/p/Michelle-Lantvit/3341026910 kept
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services_offered comprehensive financial services, retirement planning, tax planning, investment strategies https://www.zoominfo.com/p/Michelle-Lantvit/3341026910 kept
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compensation_model fee-only https://www.zoominfo.com/p/Michelle-Lantvit/3341026910 kept
  • zoominfo.com https://www.zoominfo.com/p/Michelle-Lantvit/3341026910 independent
categorized_as FinancialService https://www.rothira.org/financial-advisors/california/san-diego json_ld_parsed
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categorized_as Finance industry https://fin.beautihost.com/california/?agency=pure+financial+advisors+llc+ca+92108 kept
  • fin.beautihost.com https://fin.beautihost.com/california/?agency=pure+financial+advisors+llc+ca+92108 independent
services_offered Financial and insurance services https://professionalbusinessdirectory.com/places/pure-financial-advisors-llc/ kept
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services_offered Investment Services https://professionalbusinessdirectory.com/places/pure-financial-advisors-llc/ kept
categorized_as LocalBusiness https://professionalbusinessdirectory.com/places/pure-financial-advisors-llc/ json_ld_parsed
has_rating 5 https://www.simplybestrated.com/ca/san-diego/best-rated/pure-financial-advisors-llc json_ld_parsed
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categorized_as financial advisor https://purefinancial.com/financial-planning/ kept
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compensation_model fee-only https://purefinancial.com/financial-planning/ kept
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services_offered investment management https://purefinancial.com/investing/ kept
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services_offered asset management https://purefinancial.com/investing/ kept
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categorized_as asset management firm https://purefinancial.com/investing/ kept
  • purefinancial.com https://purefinancial.com/investing/ self-published
investment_methodology evidence-based/academic https://purefinancial.com/investing/ kept
  • purefinancial.com https://purefinancial.com/investing/ self-published
professional_certifications CFP, CFA, AIF https://purefinancial.com/learning-center/ kept
  • purefinancial.com https://purefinancial.com/learning-center/ self-published
categorized_as Financial Advisory & Private Wealth Management https://purefinancial.com/learning-center/ kept
  • purefinancial.com https://purefinancial.com/learning-center/ self-published
services_offered financial planning, retirement planning https://purefinancial.com/learning-center/ kept
  • purefinancial.com https://purefinancial.com/learning-center/ self-published
professional_certifications CFP, CFA https://purefinancial.com/locations/ kept
  • purefinancial.com https://purefinancial.com/locations/ self-published
services_offered Retirement Planning https://purefinancial.com/locations/ kept
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compensation_model fee-only https://purefinancial.com/why-pure/locations/ kept
  • purefinancial.com https://purefinancial.com/why-pure/locations/ self-published
services_offered comprehensive retirement planning services, tax-optimized investment management https://purefinancial.com/why-pure/locations/ kept
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compensation_model fee-only https://purefinancial.com/why-pure/our-story/ kept
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regulatory_registration Registered Investment Advisor (RIA) https://purefinancial.com/why-pure/our-story/ kept
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services_offered comprehensive retirement planning services, tax-optimized investment management https://purefinancial.com/why-pure/our-story/ kept
  • purefinancial.com https://purefinancial.com/why-pure/our-story/ self-published
has_review_count 3935 https://indyfin.com/financial-advisor-firm/california/san-diego/pure-financial-144316 json_ld_parsed
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  • purefinancial.com https://purefinancial.com/awards/top-rated-financial-advisor-in-san-diego/ self-published
has_accolade ab64f3d0-3832-421b-a2cb-9c174c5936c1 https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 kept
  • bbb.org https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 aggregated
categorized_as Financial Planning Consultants https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 kept
  • bbb.org https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 aggregated
categorized_as LocalBusiness https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 json_ld_parsed
  • bbb.org https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 aggregated
located_in 76f1621c-6d82-494d-a689-421a75ded873 https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 json_ld_parsed
  • bbb.org https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 aggregated
located_in 703a7269-a2d2-444c-b52e-f40bf73f2679 https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 kept
  • bbb.org https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 aggregated
located_in 19e65e0a-56d6-40aa-84cc-195a0dd22560 https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 json_ld_parsed
  • bbb.org https://www.bbb.org/us/ca/san-diego/profile/financial-planning-consultants/pure-financial-advisors-llc-1126-171984231 aggregated
fiduciary_status fiduciary https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 kept
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
compensation_model fee-only https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 kept
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
located_in 703a7269-a2d2-444c-b52e-f40bf73f2679 https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 kept
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
client_specializations retirement and pre-retirement https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 kept
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
regulatory_registration Registered Investment Advisor https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 kept
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
founded_by 35cecdb9-cfc0-4331-ac22-1586e1247953 https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 kept
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
services_offered comprehensive, strategic retirement planning services and low-cost, tax-optimized investment management https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 kept
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
services_offered tax, planning, and investment https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
featured_on 83bff0fc-68af-494f-8d56-de3a0cea0ceb https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
featured_on 83bff0fc-68af-494f-8d56-de3a0cea0ceb https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
featured_on 83bff0fc-68af-494f-8d56-de3a0cea0ceb https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
categorized_as financial advisory firm https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
featured_on 83bff0fc-68af-494f-8d56-de3a0cea0ceb https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
featured_on 83bff0fc-68af-494f-8d56-de3a0cea0ceb https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
services_offered financial education, financial planning, investment advice https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
located_in 703a7269-a2d2-444c-b52e-f40bf73f2679 https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
has_accolade a329019e-d4d1-477a-9fad-941bccfd5db1 https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
services_offered retirement consulting https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
compensation_model fee-only https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
has_accolade f11f0089-2433-42ed-8d69-820ff9c352e4 https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
regulatory_registration registered investment adviser (RIA) https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
has_accolade e42f10e1-968b-4a1d-9937-624cabae3168 https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
has_accolade 1468eae5-f73b-4510-86e6-44c617a6b317 https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
has_accolade f9f77df8-6b75-43ae-8c2c-7a921c511882 https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
has_accolade bacacf48-73ff-4b60-aecb-eb7801af65d4 https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
featured_on 83bff0fc-68af-494f-8d56-de3a0cea0ceb https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
compensation_model fee-only https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
featured_on 83bff0fc-68af-494f-8d56-de3a0cea0ceb https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
featured_on 83bff0fc-68af-494f-8d56-de3a0cea0ceb https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
featured_on 83bff0fc-68af-494f-8d56-de3a0cea0ceb https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
fiduciary_status fiduciary https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ kept
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
services_offered investment management, retirement planning https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ fixed
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
compensation_model fee-only https://purefinancial.com/team/ kept
  • purefinancial.com https://purefinancial.com/team/ self-published
professional_certifications CFP, CFA, CPA https://purefinancial.com/team/ kept
  • purefinancial.com https://purefinancial.com/team/ self-published
professional_certifications CFP, CPA, CFA https://purefinancial.com/why-pure/ kept
  • purefinancial.com https://purefinancial.com/why-pure/ self-published
services_offered comprehensive retirement planning, tax-optimized investment management, financial planning, tax planning https://purefinancial.com/why-pure/ kept
  • purefinancial.com https://purefinancial.com/why-pure/ self-published
regulatory_registration registered investment adviser (RIA) https://purefinancial.com/why-pure/ kept
  • purefinancial.com https://purefinancial.com/why-pure/ self-published
compensation_model fee-only https://purefinancial.com/why-pure/ kept
  • purefinancial.com https://purefinancial.com/why-pure/ self-published
has_accolade a6497f8e-7dad-4283-a3b8-c18338456f2d https://purefinancial.com/why-pure/news/ kept
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
services_offered financial education, planning and investment advice https://purefinancial.com/why-pure/news/ kept
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
has_accolade 76f0aed1-d919-404e-ab5f-6c021d4377a2 https://purefinancial.com/why-pure/news/ kept
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
has_accolade 01abd883-5bed-48d8-92cd-f7f94e8c0162 https://purefinancial.com/why-pure/news/ kept
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
compensation_model fee-only https://purefinancial.com/why-pure/news/ kept
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
has_accolade d6d6caba-7f11-4913-b498-f5f4ef23d4c5 https://purefinancial.com/why-pure/news/ kept
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
has_accolade aad58734-5700-4a31-90d0-a659df5e0d42 https://purefinancial.com/why-pure/news/ kept
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
located_in 703a7269-a2d2-444c-b52e-f40bf73f2679 https://purefinancial.com/why-pure/news/ kept
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
regulatory_registration registered investment adviser (RIA) https://purefinancial.com/why-pure/news/ kept
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
has_accolade 63ad6c4a-5a5d-419d-a63e-7afd1f00ab9b https://www.linkedin.com/company/pure-financial-advisors/life kept
  • linkedin.com https://www.linkedin.com/company/pure-financial-advisors/life independent
has_accolade 445e57ac-5f58-45a6-aca2-e92c8f4f9359 https://www.linkedin.com/company/pure-financial-advisors/life kept
  • linkedin.com https://www.linkedin.com/company/pure-financial-advisors/life independent
compensation_model fee-only https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html kept
  • prnewswire.com https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html independent
services_offered financial education, planning, and investment advice https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html kept
  • prnewswire.com https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html independent
regulatory_registration registered investment advisor https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html kept
  • prnewswire.com https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html independent
located_in 703a7269-a2d2-444c-b52e-f40bf73f2679 https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html kept
  • prnewswire.com https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html independent

Credentials

What We Do Not Know

Methodology

Source count
9
  • adviserinfo.sec.gov https://adviserinfo.sec.gov/firm/summary/144316 independent
  • indyfin.com https://indyfin.com/financial-advisor-firm/california/san-diego/pure-financial-144316 independent
  • purefinancial.com https://purefinancial.com/ self-published
  • purefinancial.com https://purefinancial.com/awards/best-financial-advisors-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-announces-two-transactions-to-close-out-2023/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-makes-top-10-advisory-firms-in-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-ranked-7-out-of-45-wealth-management-firms-by-san-diego-business-journal/ self-published
  • purefinancial.com https://purefinancial.com/awards/top-12-financial-advisors-san-diego-2020/ self-published
  • purefinancial.com https://purefinancial.com/awards/top-rated-financial-advisor-in-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/financial-planning/ self-published
  • purefinancial.com https://purefinancial.com/investing/ self-published
  • purefinancial.com https://purefinancial.com/jobs/financial-advisors-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/learning-center/ self-published
  • purefinancial.com https://purefinancial.com/locations/ self-published
  • purefinancial.com https://purefinancial.com/team/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/locations/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/our-story/ self-published
  • linkedin.com https://www.linkedin.com/company/pure-financial-advisors independent
  • prnewswire.com https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html independent
  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
  • wiseradvisor.com https://www.wiseradvisor.com/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652/ independent
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
  • zoominfo.com https://www.zoominfo.com/p/Michelle-Lantvit/3341026910 independent
Data refreshed
  • adviserinfo.sec.gov https://adviserinfo.sec.gov/firm/summary/144316 independent
  • indyfin.com https://indyfin.com/financial-advisor-firm/california/san-diego/pure-financial-144316 independent
  • purefinancial.com https://purefinancial.com/ self-published
  • purefinancial.com https://purefinancial.com/awards/best-financial-advisors-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-announces-two-transactions-to-close-out-2023/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-makes-top-10-advisory-firms-in-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-ranked-7-out-of-45-wealth-management-firms-by-san-diego-business-journal/ self-published
  • purefinancial.com https://purefinancial.com/awards/top-12-financial-advisors-san-diego-2020/ self-published
  • purefinancial.com https://purefinancial.com/awards/top-rated-financial-advisor-in-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/financial-planning/ self-published
  • purefinancial.com https://purefinancial.com/investing/ self-published
  • purefinancial.com https://purefinancial.com/jobs/financial-advisors-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/learning-center/ self-published
  • purefinancial.com https://purefinancial.com/locations/ self-published
  • purefinancial.com https://purefinancial.com/team/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/locations/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/our-story/ self-published
  • linkedin.com https://www.linkedin.com/company/pure-financial-advisors independent
  • prnewswire.com https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html independent
  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
  • wiseradvisor.com https://www.wiseradvisor.com/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652/ independent
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
  • zoominfo.com https://www.zoominfo.com/p/Michelle-Lantvit/3341026910 independent
Source classes
aggregator (aggregated), business_website (self-published), independent_editorial (independent)
  • adviserinfo.sec.gov https://adviserinfo.sec.gov/firm/summary/144316 independent
  • indyfin.com https://indyfin.com/financial-advisor-firm/california/san-diego/pure-financial-144316 independent
  • purefinancial.com https://purefinancial.com/ self-published
  • purefinancial.com https://purefinancial.com/awards/best-financial-advisors-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-announces-two-transactions-to-close-out-2023/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-makes-top-10-advisory-firms-in-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-ranked-7-out-of-45-wealth-management-firms-by-san-diego-business-journal/ self-published
  • purefinancial.com https://purefinancial.com/awards/top-12-financial-advisors-san-diego-2020/ self-published
  • purefinancial.com https://purefinancial.com/awards/top-rated-financial-advisor-in-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/financial-planning/ self-published
  • purefinancial.com https://purefinancial.com/investing/ self-published
  • purefinancial.com https://purefinancial.com/jobs/financial-advisors-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/learning-center/ self-published
  • purefinancial.com https://purefinancial.com/locations/ self-published
  • purefinancial.com https://purefinancial.com/team/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/locations/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/our-story/ self-published
  • linkedin.com https://www.linkedin.com/company/pure-financial-advisors independent
  • prnewswire.com https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html independent
  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
  • wiseradvisor.com https://www.wiseradvisor.com/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652/ independent
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
  • zoominfo.com https://www.zoominfo.com/p/Michelle-Lantvit/3341026910 independent
Synthesis run at
  • adviserinfo.sec.gov https://adviserinfo.sec.gov/firm/summary/144316 independent
  • indyfin.com https://indyfin.com/financial-advisor-firm/california/san-diego/pure-financial-144316 independent
  • purefinancial.com https://purefinancial.com/ self-published
  • purefinancial.com https://purefinancial.com/awards/best-financial-advisors-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-completes-acquisition-of-personal-investment-management-inc/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-advisors-one-of-the-nations-fastest-growing-private-companies-inc-5000-2025/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-announces-two-transactions-to-close-out-2023/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-makes-top-10-advisory-firms-in-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/awards/pure-financial-ranked-7-out-of-45-wealth-management-firms-by-san-diego-business-journal/ self-published
  • purefinancial.com https://purefinancial.com/awards/top-12-financial-advisors-san-diego-2020/ self-published
  • purefinancial.com https://purefinancial.com/awards/top-rated-financial-advisor-in-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/financial-planning/ self-published
  • purefinancial.com https://purefinancial.com/investing/ self-published
  • purefinancial.com https://purefinancial.com/jobs/financial-advisors-san-diego/ self-published
  • purefinancial.com https://purefinancial.com/learning-center/ self-published
  • purefinancial.com https://purefinancial.com/locations/ self-published
  • purefinancial.com https://purefinancial.com/team/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/locations/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/news/ self-published
  • purefinancial.com https://purefinancial.com/why-pure/our-story/ self-published
  • linkedin.com https://www.linkedin.com/company/pure-financial-advisors independent
  • prnewswire.com https://www.prnewswire.com/news-releases/pure-financial-advisors-llc-deepens-midwest-presence-with-acquisition-of-fairhaven-wealth-management-llc-302429655.html independent
  • rothira.org https://www.rothira.org/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652 independent
  • wiseradvisor.com https://www.wiseradvisor.com/financial-advisors/california/san-diego/pure-financial-advisors-llc/1889652/ independent
  • yelp.com https://www.yelp.com/biz/pure-financial-advisors-san-diego-2 aggregated
  • zoominfo.com https://www.zoominfo.com/p/Michelle-Lantvit/3341026910 independent